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Apparently 1 out of 8 Pounds Invested on Outdoor Advertising in the UK is on Digital formats.
We think this is a remarkable statistic and illustrates how the importance of digital signage is becoming a vital part of the OOH mix.
Apparently 1 in every 8 Pounds Invested on Outdoor Advertising in the UK is Digital. But that also means that 7 out of every 8 Pounds is still on traditional OOH formats...
Print & Outdoor are the most efficient media for FMCG advertisers. - mediaweek
Print and outdoor are the most efficient media for FMCG advertisers, according to research from Clear Channel Outdoor and Brand Science, the Omnicom Media Group research division. The research also found that outdoor is the most efficient medium for advertising newspapers and magazines. Outdoor delivers £1.29 of incremental sales revenue for each £1 of media and production cost.
Cheryl Cole loves outdoor media - jcdecaux
Cheryl Cole latest album promo links social media & Outdoor Advertising, fans engage with the Ad & spread the message across their social network.